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UTM Link Builder & Campaign Generator

Generate Google Analytics UTM tracking URLs with campaign source, medium, name, and terms online.

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Build Google Analytics campaign URLs instantly

Create tracking links for your ad campaigns, email newsletters, and social media posts. Add utm_source, utm_medium, utm_campaign, and custom terms easily.

How UTM Link Builder & Campaign Generator Works

Paste or enter your input in the field above. Most tools update in real time. Click the Copy button to copy the output. All processing happens in your browser—your data never leaves your device unless the tool explicitly uses a server feature (such as URL shortening or bcrypt hashing).

This tool is part of the SEO Tools category. Check similar tools below. All everytools are free, no signup required. Works on desktop and mobile.

Common Use Cases

  • Track marketing campaign performance in Google Analytics 4
  • Tag links in email newsletters, social posts, and influencer campaigns
  • Differentiate paid search ads from organic traffic

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Frequently Asked Questions

What are UTM parameters?
UTM (Urchin Tracking Module) parameters are custom query tags added to URLs that allow Google Analytics to track campaign sources and traffic channels.
What are the required UTM parameters?
The Website URL and Campaign Source (utm_source) are required. Campaign Medium and Campaign Name are strongly recommended.
Are UTM tags case-sensitive?
Yes — Google Analytics treats 'facebook' and 'Facebook' as separate sources. Using lowercase is recommended.