Is WebP better than JPG?

website hero images: WEBP
email marketing: JPG
photos with transparency: WEBP
maximum compatibility: JPG

For web photos, WebP is usually smaller. JPG wins for email and universal compatibility.

Can I use WebP in email?

Often no — stick to JPG for newsletters.

See PNG vs WebP when you need lossless or logos.

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WebP vs JPG for web and email. Measured samples, transparency, and when to pick each format.

Updated 2026-05-21

Factor	WEBP	JPG
file_size	Typically 25–35% smaller	Larger at same visual quality
transparency	Alpha channel supported	No transparency
browser_support	All modern browsers	Universal including legacy
editing	Export from most design tools	Default photo export everywhere
email_clients	Often not displayed	Reliable in newsletters

Is WebP better than JPG?: For web photos, WebP is usually smaller. JPG wins for email and universal compatibility.
Can I use WebP in email?: Often no — stick to JPG for newsletters.
How does this relate to PNG?: See PNG vs WebP when you need lossless or logos.