Does Google prefer WebP?

Google indexes all common formats; WebP helps page speed signals when served correctly with fallbacks.

PNG is fine for logos and transparency; avoid huge PNG photos on landing pages.

What matters more than format?

File size, dimensions, alt text, and lazy-loading strategy for below-the-fold images.

Many channels accept JPG/PNG; use WebP on your storefront with CDN conversion when supported.

guide · image

How image format affects Core Web Vitals and crawl efficiency. Practical checklist for heroes, OG images, and product photos.

Updated 2026-05-26

Does Google prefer WebP?: Google indexes all common formats; WebP helps page speed signals when served correctly with fallbacks.
Is PNG bad for SEO?: PNG is fine for logos and transparency; avoid huge PNG photos on landing pages.
What matters more than format?: File size, dimensions, alt text, and lazy-loading strategy for below-the-fold images.
Should product feeds use WebP?: Many channels accept JPG/PNG; use WebP on your storefront with CDN conversion when supported.