What is a Shopify product handle?

The URL slug for /products/{handle}. Auto-generated from title but should be edited for SEO.

Can handles include spaces?

No — use hyphens. Our URL slug generator converts titles safely.

Should handles match the product title?

Related but shorter — drop filler words and keep primary keyword.

platform · text

Slugify for Shopify

Shopify product handles become the URL path (/products/your-handle). Handles must be unique, lowercase, and URL-safe. A dedicated slug generator avoids illegal characters and duplicate paths before you publish.

Updated 2026-05-21

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Platform limits

Asset	Size	Max file	Formats
product_image	2048×2048	20480 KB	jpg, png, webp

Official source · verified 2026-05-21

Square product images; 2048px recommended for zoom.

Common mistakes

Copying Amazon titles verbatim — handles become unreadably long
Changing handles after launch without redirects — breaks indexed URLs
Using underscores — Shopify prefers hyphens in handles

Preset: optimized export

FAQ

What is a Shopify product handle?: The URL slug for /products/{handle}. Auto-generated from title but should be edited for SEO.
Can handles include spaces?: No — use hyphens. Our URL slug generator converts titles safely.
Should handles match the product title?: Related but shorter — drop filler words and keep primary keyword.