What is Title Length Checking?
Title tags are one of the most important SEO elements. They appear in browser tabs, search results, and social shares. Google displays about 60 characters before truncating, so keeping titles within this limit ensures users see your full message.
This tool shows exactly how many characters you have and previews how Google will display your title.
Title Tag Best Practices
Write effective titles:
- Keep within 50-60 characters
- Put primary keyword near the beginning
- Make each page's title unique
- Include your brand name (usually at end)
- Write for humans, not just search engines
What Happens When Titles Are Too Long
Google truncates long titles with '...' - cutting off potentially important information. Your brand name or call-to-action might disappear.
Users see incomplete titles and may choose competitors with clearer snippets. Even if you rank well, truncated titles hurt click-through rates.
Frequently Asked Questions
What is the ideal title tag length?
Google displays approximately 60 characters (or 600 pixels) of a title tag. Titles longer than this get truncated with '...'. Aim for 50-60 characters to ensure your full title appears.
Why does character count vary in display?
Google measures by pixel width, not characters. Wide letters (W, M) take more space than narrow ones (i, l). 60 characters is a safe estimate for most titles.
Does title length affect SEO rankings?
Title length doesn't directly affect rankings, but truncated titles may get fewer clicks. Lower click-through rates can indirectly impact rankings. Always ensure important keywords and your brand fit within limits.
Should I include my brand name in the title?
Usually yes, but put it last. Structure: Primary Keyword - Secondary Info | Brand. This way, even if truncated, your keyword shows. For homepages, brand can come first.